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題目：The Secrets to Having It All: How We Develop Psychological Ownership Towards Entities We Don't Legally Own

主講人：虞云至君，Simon Fraser University

報告時間：2021年3月25日（周四）上午10:00開始

報告地點：bwin必贏唯一官網(wǎng)302室

騰訊會議：350397051

報告簡介：Psychological ownership is the feeling of “this belongs to me” that consumers may develop towards an object, idea, space, or organization. Prior research has shown that psychological ownership can be experienced independently of the presence of legal entitlement. In two papers, I seek to understand 1) how psychological ownership can be experienced towards another object that consumers do not own merely through physical similarity (Paper 1), and 2) how consumers may experience the feeling of ownership toward another human entity, and alternatively, affect people’s attitudes and behaviors towards other groups of people (e.g., their children, spouses, employees, etc.; Paper 2). This research contributes to the literature on psychological ownership by understanding how this feeling may emerge in unconventional ways across different domains and contexts.

個人簡介：

虞云至君，Simon Fraser University市場營銷系應(yīng)屆博士生，主要研究方向為消費者持有物（consumer possessions）及心理占有權(quán)（psychological ownership），另外也從事對消費浪費（consumption waste）和傳染理論（contagion theory）的研究。其博士畢業(yè)論文《The Secrets to Having it All: Three Essays on How We Develop Psychological Ownership Towards Things We Don’t Legally Own》主要研究的是人們?nèi)绾卧诓缓戏〒碛心澄锛那闆r下，對目標(biāo)物件產(chǎn)生心理占有權(quán)（psychological ownership），并提升對其的價值評估（endowment effect），同時產(chǎn)生領(lǐng)地意識（territoriality ）的過程。虞云至君的博士畢業(yè)論文由三篇工作論文組成，其中兩篇在準(zhǔn)備投稿于營銷學(xué)國際期刊Journal of Consumer Research和Journal of Marketing Research。另外一篇工作論文則在準(zhǔn)備投稿于心理學(xué)國際期刊Journal of Personality and Social Psychology。除此以外，虞云至君的研究工作還包括在Simon Fraser University的消費者行為實驗室Beedie Marketing Research Lab擔(dān)任Lab Coordinator，及在Journal of Advertising Research, Business Horizons等國際刊物擔(dān)任評審人。